la-marque.com

Introduction

Properties of commercial, political and religious brands

When Public services become a commercial Brand

The "Nation brand"

Ten countries' emblems

National mottos

Logos of the Brands of French political parties

Commercial Brands' tag lines

The Brand - Some words to say it

The Brand: a substance, a phenomenon...

Brands: Autonomy and man's freedom

The Brand of uncertanty

Comprehension and validity of Brand language

Choosing one's language : brand or products

The Brand and its perennial nature

The goodwill of the Brands

"Branding" of the distributors

The projected image of a Brand

Distribution of shareholders of Brands...

The Brand's colours, sounds, smells, tastes and feel

The Brand and sustainable development

Exchange between commercial and ONG Brands in a globalised democratic world

Branded molecules and generic medecine

Brands and "naming"

Advergaming, play with Brands

Advertainment, a way for telling the story of a brand

The tandem - Brand and stars

Annexes
Evolution et projection de la population mondiale (pdf)
Destination des exportations et origine des importations de l'Allemagne. Basic indicators, trade policy, merchandise trade, commercial services trade, industrial property.

Point of view

Quotations

Poll
Mise à jour - Update : Sunday, January 15, 2012 I
Mise en ligne depuis août 2004 - On line since August 2004 I
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