la-marque.com
thebrandvista.com
Introduction

Preface

Point of view

Properties of commercial, political and religious brands

The "Nation brand"

Ten countries' emblems

National mottos

Logos of the Brands of French political parties

Commercial Brands' tag lines

The Brand: a substance, a phenomenon...

The Brand of uncertanty

Comprehension and validity of Brand language

Choosing one's language : brand or products

The Brand and its perennial nature

The goodwill of the Brands

"Branding" of the distributors

The projected image of a Brand

Distribution of shareholders of main French Brands

When Public services become a commercial Brand

The Brand - a two-way street

Which goals does the Brand pursue? with which resources, and which methods?

The Brand's colours, sounds, smells, tastes and feel

The Brand and its patents

The Brand - The constitution of, and the amendments of its legal protection

The Brand - Some words to say it

The Brand and its heritage

The Brand and sustainable development

Brands and "naming"

Advergaming, play with Brands

The tandem - Brand and stars

Branded molecules and generic medecine

Quotations


Citations - Quotations

"Today, branding is everything, and I mean everything. Brands are not simply products or services. Brands are the sum total of all the images that people have in their heads about a particular company and a particular mark. Brands absorb everything around them...".
branding.com

Les marques soumettent la raison à la faculté de désirer.
La-marque.com rencontre Kant
Brands think for you.

Ce n'est pas l'objet ou le service qui est le soutien du désir mais la marque.
It's not goods or services that sustain desire but Brands.
La-marque.com rencontre Jacques Lacan

Avec les Marques nous vivons de certitudes, dans un monde incertain.
With Brands we experience certainty in a world that is uncertain.
La-marque.com rencontre le livre de Bruce Bégout "La découverte du quotidien"

A l’état originel, l’homme jouissait de la possibilité pure mais sans pouvoir, avec les Marques l’homme a choisi de faire de sa liberté une réalité ordonnée.
La-marque.com rencontre le livre de Bruce Bégout "La découverte du quotidien"

Une Marque s’épanouit lorsque le fantasme, le savoir et le rationnel se reconnaissent entièrement dans le marché.
A Brand flourishes when fantasy, know how, and rational elements come together completely on the Market.
La-marque.com rencontre le livre de Bruce Bégout "La découverte du quotidien"

"... On ne peut pas être mondial si on n'est pas de quelque part! Des Marques comme Mc Do, Disney ou Coca-Cola n'auraient pas eu un tel succès si elles n'avaient pas été locales au départ, s'il n'y avait pas eu la puissance de l'imaginaire américain derrière."
Rémi Babinet
"... We can't be global, if we don't come from somewhere! Brands such as Mc Do, Disney, or Coca-Cola would not have had such success if they had'nt been local at first, if they hadn't had the strength of imagination of the american dream behind them."

Mise à jour - Update : Saturday, July 05, 2008 I
Mise en ligne depuis août 2004 - On line since August 2004 I
Dedicace