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Introduction

Preface

Point of view

Properties of commercial, political and religious brands

The Brand and its heritage

When Public services become a commercial Brand

The "Nation brand"

Ten countries' emblems

National mottos

Logos of the Brands of French political parties

Commercial Brands' tag lines

The Brand: a substance, a phenomenon...

Brands: Autonomy and man's freedom

The Brand of uncertanty

Comprehension and validity of Brand language

Choosing one's language : brand or products

The Brand and its perennial nature

The goodwill of the Brands

"Branding" of the distributors

The projected image of a Brand

Distribution of shareholders of Brands...

The Brand - a two-way street

Which goals does the Brand pursue? with which resources, and which methods?

The Brand's colours, sounds, smells, tastes and feel

The Brand - Some words to say it

The Brand and sustainable development

Exchange between commercial and ONG Brands in a globalised democratic world

Branded molecules and generic medecine

Brands and "naming"

Advergaming, play with Brands

Advertainment, a way for telling the story of a brand

The tandem - Brand and stars

Quotations

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Donsa

Par chèque à l'intention de Marc Casali
84 rue du Faubourg Saint Antoine - 75012 Paris
Par carte bancaire

Playsigns
Tools for conversation between customers and brands
Graphiste
L'effervescence intellectuelle et plastique au service de vos objectifs
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La marque de l'évènementiel
A short listing of events/incentive/team building agencies, conference/meeting room places and event trade fairs

Mise à jour - Update : Tuesday, August 03, 2010 I
Mise en ligne depuis août 2004 - On line since August 2004 I
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