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Introduction

Preface

Point of view

Properties of commercial, political and religious brands

The Brand and its heritage

When Public services become a commercial Brand

The "Nation brand"

Ten countries' emblems

National mottos

Logos of the Brands of French political parties

Commercial Brands' tag lines

The Brand - Some words to say it

The Brand: a substance, a phenomenon...

Brands: Autonomy and man's freedom

The Brand of uncertanty

Comprehension and validity of Brand language

Choosing one's language : brand or products

The Brand and its perennial nature

The goodwill of the Brands

"Branding" of the distributors

The projected image of a Brand

Distribution of shareholders of Brands...

The Brand - a two-way street

Which goals does the Brand pursue? with which resources, and which methods?

The Brand's colours, sounds, smells, tastes and feel

The Brand and sustainable development

Exchange between commercial and ONG Brands in a globalised democratic world

Branded molecules and generic medecine

Brands and "naming"

Advergaming, play with Brands

Advertainment, a way for telling the story of a brand

The tandem - Brand and stars


Liens

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Artistes
Résumé
Ben Frost Sydney artist Ben Frost is most well known for his confronting and often controversial Pop Art paintings. Using a ‘collage’ style of unlikely juxtapositions, his dynamic paintings are complex mash-ups of popular culture that savagely critique our media and advertising obsessed society.
Zevs www.gzzglz.com ou google.com

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Mise à jour - Update : Thursday, June 09, 2011 I
Mise en ligne depuis août 2004 - On line since August 2004 I
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