la-marque.com
Introduction

Preface

Point of view

Properties of commercial, political and religious brands

When Public services become a commercial Brand

The "Nation brand"

Ten countries' emblems

National mottos

Logos of the Brands of French political parties

Commercial Brands' tag lines

The Brand: a substance, a phenomenon...

Brands: Autonomy and man's freedom

The Brand of uncertanty

Comprehension and validity of Brand language

Choosing one's language : brand or products

The Brand and its perennial nature

The goodwill of the Brands

"Branding" of the distributors

The projected image of a Brand

Distribution of shareholders of Brands...

The Brand - a two-way street

Which goals does the Brand pursue? with which resources, and which methods?

The Brand's colours, sounds, smells, tastes and feel

The Brand - Some words to say it

The Brand and its heritage

The Brand and sustainable development

Exchange between commercial and ONG Brands in a globalised democratic world

Brands and "naming"

Advergaming, play with Brands

Advertainment, a way for telling the story of a brand

The tandem - Brand and stars

Branded molecules and generic medecine

Quotations


Liens

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Artistes
Résumé
Ben Frost Sydney artist Ben Frost is most well known for his confronting and often controversial Pop Art paintings. Using a ‘collage’ style of unlikely juxtapositions, his dynamic paintings are complex mash-ups of popular culture that savagely critique our media and advertising obsessed society.
Zevs www.gzzglz.com ou google.com

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Mise à jour - Update : Sunday, March 07, 2010 I
Mise en ligne depuis août 2004 - On line since August 2004 I
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