la-marque.com
thebrandvista.com
Introduction

Preface

Point of view

Properties of commercial, political and religious brands

The "Nation brand"

Ten countries' emblems

National mottos

Logos of the Brands of French political parties

Commercial Brands' tag lines

The Brand: a substance, a phenomenon...

The Brand of uncertanty

Comprehension and validity of Brand language

Choosing one's language : brand or products

The Brand and its perennial nature

The goodwill of the Brands

"Branding" of the distributors

The projected image of a Brand

Distribution of shareholders of main French Brands

When Public services become a commercial Brand

The Brand - a two-way street

Which goals does the Brand pursue? with which resources, and which methods?

The Brand's colours, sounds, smells, tastes and feel

The Brand and its patents

The Brand - The constitution of, and the amendments of its legal protection

The Brand - Some words to say it

The Brand and its heritage

The Brand and sustainable development

Brands and "naming"

Advergaming, play with Brands

The tandem - Brand and stars

Branded molecules and generic medecine

Quotations

Liens commerciaux

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Statistiques sur demande
Règlement par chèque ou virement bancaire à l'intention de :
Marc Casali
84 rue du fg St Antoine 75012 Paris - France

Informations complémentaires :
Marc Casali
Tél. 01 43 43 56 74
Fax 09 59 44 96 16
contact@marcasali.com

N° siret 337 739 403 00026 - code APE 923A

Commercial links

Text format : 150 characters
One year subscription :
Your rubric on every page :
500 euros, 787 CHF, 780 $, 384 £,
Amount without Added Value Tax, VAT 19.6%
Prices are subject to change
Frequency of hits shown on demand

● Payment by automatic bank account deduction or
cheque made out to :
Marc Casali
,
84 rue du faubourg Saint Antoine
75012 Paris
France

● For further information :
Marc Casali
From abroad
Tel. :
international access code then 33 1 43 43 56 74
Fax : international access code then 33 9 59 44 96 16

contact@marcasali.com

N° siret 337 739 403 00026 - code APE 923A

Mise à jour - Update : Saturday, July 05, 2008 I
Mise en ligne depuis août 2004 - On line since August 2004 I
Dedicace