la-marque.com
thebrandvista.com
Introduction

Preface

Point of view

Properties of commercial, political and religious brands

The "Nation brand"

Ten countries' emblems

National mottos

Logos of the Brands of French political parties

Commercial Brands' tag lines

The Brand: a substance, a phenomenon...

The Brand of uncertanty

Comprehension and validity of Brand language

Choosing one's language : brand or products

The Brand and its perennial nature

The goodwill of the Brands

"Branding" of the distributors

The projected image of a Brand

Distribution of shareholders of Brands...

When Public services become a commercial Brand

The Brand - a two-way street

Which goals does the Brand pursue? with which resources, and which methods?

The Brand's colours, sounds, smells, tastes and feel

The Brand and its patents

The Brand - The constitution of, and the amendments of its legal protection

The Brand - Some words to say it

The Brand and its heritage

The Brand and sustainable development

Exchange between commercial and ONG Brands in a globalised democratic world

Brands and "naming"

Advergaming, play with Brands

The tandem - Brand and stars

Branded molecules and generic medecine

Quotations


Revues

Cairn
Hermès
Les cahiers de médiologie
La revue des marques
Stratégies

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Mise à jour - Update : Tuesday, August 26, 2008 I
Mise en ligne depuis août 2004 - On line since August 2004 I
Dedicace